Love Island to give big boost to fashion brands

“Popular TV programmes such as Love Island can wield huge influence over shopping habits,” said Mike Klinkhammer, director of advertising sales EU at eBay, which released a series of insights revealing the extent of the show’s popularity.Last year, searches for “yellow playsuit” on Ebay.co.uk shot up by 276% after TV host Caroline Flack sported a bright number in the opening series. O…

Read more